Transparency in the use of artificial intelligence (AI).
Responsible use of AI at Carthago.
At Carthago, we use modern technologies to present our products and their potential applications as vividly and inspiringly as possible. To this end, we also use artificial intelligence (AI) in selected cases to assist with the creation and editing of visual content.
Transparency is important to us in this regard. We would therefore like to explain openly to what extent AI is being used and which content remains unchanged.
What we use AI for.
AI is used solely to enhance the presentation of our products in realistic usage scenarios or attractive settings. These include, for example:
- Adding decorative elements to the vehicle interior
- Design or enhancement of landscapes and background motifs
- Visualisation of usage scenarios using augmented figures
- Integration of autonomous vehicles into suitable environments and scenarios
The aim is to give a clear picture of the atmosphere and the wide range of uses for our motorhomes.
What we won’t change.
The vehicles shown are not altered by AI.
In particular, this means:
- The vehicle’s geometry, design and proportions remain unchanged.
- Product features and specifications are not artificially altered or misrepresented.
- Technical specifications are not supplemented or manipulated by AI.
- Product images are based on the actual vehicles and their equipment.
Labelling of AI-generated individuals.
Where people are generated or augmented using AI, we label these depictions directly within the image. This ensures that such content is clearly recognisable to our users.
Our commitment.
The use of AI is intended solely to provide visual support for our product communication. In doing so, we ensure that the technology is used in a responsible, transparent manner that is consistent with our brand. At the same time, we want to ensure that the presentation of our motorhomes meets Carthago’s high standards of quality and design.